Founded by a father and son, with a shared aim to personalize the engagement ring buying process and bring transparency to an often confusing transaction. We do this by leveraging the best of both generations, combining 50+ years of manufacturing experience for top brands in the jewelry industry with modern technology and a customer-centric approach to shopping.

Committed to Transparency

Buying an engagement ring can be daunting. It's not only the high cost, but the constant feeling that you aren't getting a complete picture. Much of this stems from retailers trying to justify their unnecessary markup as a middleman or legacy brands charging multiple times more for the same product. We are here to make quality products using quality materials and respect our customers enough to let them see things clearly. We give you the tools to make the best choice for you.

  • Custom Prototyping

    We have confidence in our pieces and want you to have the chance to see and wear them before making a major financial commitment. That's why we offer custom prototyping, which lets you order an exact replica of your custom ring at a fraction of the cost.

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  • Diamond Market Loop

    Clarity and transparency aren't just essential parts of a high quality diamond, they're essential for your diamond search. We want you to have as much information as possible so you can make the right purchase at the right time.

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Working to Make a Better Experience for All

We’ve turned the traditional retail model around to make everything about fulfilling our customers needs. It’s our guiding principle and what enables us to deliver better quality at lower prices, and do it with less environmental impact. An engagement ring is an enduring symbol of love and unity, not only between two people, but to the world around us all.

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From Start to Finish

From a sketch on a pad or a design on a screen, we take every idea and make them a lifelong reality.